Monday 23 September 2013

I Divide - Follow Me

Released June 11th 2013



Following their triumph with Red Bull Bedroom Jam in 2012 and hectic festival schedule taking them to the likes of Download, Slam Dunk and Reading and Leeds Exeter rockers ‘I Divide’ release ‘Follow Me’ taken from their upcoming debut album out this autumn.

Let’s begin with a quick look at the video the song is set to, the style is very dystopian and post-apocalyptic; it begins with the lead singer sitting in an office cum shelter, the walls are covered in plans, maps and shelves filled with damaged and aged appliances. Everything works perfectly to build the atmosphere of the piece with the details used making a world of difference throughout. Throughout the video we see lead singer Tom Kavanagh pursued and his struggles to continue to his goal, the video ends spectacularly with the special effects going into overdrive as sky scrapers are seen rising from the ground then crashing back down to earth.

This leads us on to the most important part, the lyricism and overall musicality of the track. The band is your classic five piece set up, vocals, vocals and backing vocals, guitar, drums and bass; the instrumentals are tight, the guitar work is exactly what fans would want, harsh and unforgiving while the vocals are the perfect blend of emotive cries for help while maintaining the gravelly distinction to work in harmony with the instrumentals. The lyricism is the classic forlorn and emotional love story of a broken relationship, in this case it’s the one that hasn't yet happened but is clearly doomed from the beginning. The object of the protagonist’s affections is a girl clearly in love with someone else and he can’t quite deal with it, she comes across as untrustworthy because of it and the attraction is completely reciprocated to the point that the protagonist is losing his mind and can’t deal with the situation much longer. The symbolism in the video then becomes entirely apparent from this, the end is a clear metaphor for the truth hitting him, the building crashing down symbolise how his world is crashing down from the realisation.

“No loves in moderation, you’ll never follow me, it’s more like suffocation just get away from me”


This track really brought me back to my early teenage years, with the band obviously taking a lot of influences from the late nineties and early two thousands rock scene, the flash of nostalgia really helped me to warm to them track and ultimately lead to my enjoyment of the piece. In essence this song is a very well-executed and emotional piece, infusing heavy instrumentals and emotional driven lyricism and delivery of vocals you can see the band are at the beginning of a lengthy  career ahead of them.

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